In January 2010, Mark Pincus decides how to double the number of players, Zynga games and 500 million without sacrificing profitability. These ambitious growth plans and the necessary changes in the product, corporate strategy, and the acquisition and retention of customers. For products Pincus to decide to invest in developing successful games and the development of new games. With regard to corporate strategy, Pincus was set whether each game has to compete on its own, or make every game to build capabilities that support the other Zynga games too. Finally, for attracting new customers and retaining Pincus a choice between deepening commitment to Facebook or develop its own distribution channels. "Hide
by Mikolaj Jan Piskorski, David Chen Source: Harvard Business School 28 pages. Publication Date: February 25, 2010. Prod. #: 710464-PDF-ENG
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