Zucamor S.A.: Global Competition in Argentina, Spanish Version Case Solution
This article examinesthe evolution of Zucamor and its business strategy, especially after the opening of the Argentine economy in 1992 and 1993.
Moreover, this note tracesthe actions that resulted in its organization with U.S. paper giant Union Camp. Presents some of the crucial challenges faced by the new direction of the firm.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 03, 1999
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