University of California, Berkeley-Haas collection. Alex Mehr and Shayan Zadeh founded Zoosk in 2007 and by 2012; the business had reached over $100 million in revenue. The Zoosk case study offers a summary of the business brief history, paying special attention to the founding of the company and to its increase. The chief case study aim would be to instruct students the way to assess a startup's go-to-market strategy and to discuss the capability of a startup to pivot as one of its drivers.
Zoosk Pivoting to Win the Dating Game Harvard Case Solution & Analysis
Entrepreneurs (and students) usually do not understand the plethora of choices that must be made in order to go to market by using their products or services. What are these conclusions and how can they be identified by a startup and arrange them? Notably, a startup's go to-market strategy is not static, as could be observed in the instance of Zoosk. The backdrop of social networking and the opening of the Facebook platform make this an especially rich case that offers several great opportunities to discuss various alternatives that any startup company has.
PUBLICATION DATE: February 10, 2013 PRODUCT #: B5768-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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