Zomeworks, a little-sized designer-maker of passive solar energy products, is considering starting a fresh freeze-tolerant passive thermosiphon solar water heater. How can the business design the item and select a target market in manners that implement a corporate strategy plus a branding strategy?
Zomeworks Corporation Design Driven Innovation Harvard Case Solution & Analysis
Should the product be targeted only at consumers living off the natural gas line in America, or should it also target eco-friendly/"ethical" consumers, industrial users and emergent markets? Should it license out, or is Zomeworks the finest company to commercialize the item or spin off the product? The firm also has a successful battery enclosure product. Should it spin it away to be able to mass produce it? Writer Yogros D. Marinkas is affiliated with UCLA Anderson School of Management.
PUBLICATION DATE: March 04, 2014 PRODUCT #: W13640-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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