ZOMATO: EXPANSION BY ACQUISITION FOR A DELECTABLE ONLINE EDGE GLOBALLY Case Solution
A little journey started as a little effort to assist a coworker work out substantial stacks of menu cards with ease to a fascinating discovery of a big dining establishment guide on the relocation, Zomato went on to end up being India's fastest growing start-up owing to its expansion-by-acquisition method. Establishing tactical collaborations with business like London & Partners and drawing in significant financial investments from endeavor capitalists like Information Edge, Zomato rapidly spread its arms in 18 nations with the very first venture outside India being the UAE in September 2012. The foundation of the case nevertheless, is the quick acquisition of different business with comparable company designs throughout the world which were thought to offer Zomato a prominent edge in the world market.
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