When the product is ready for the market? In this case, the engineers will present a prototype of the medical device CEO for approval. Product developed in a short time, in fact, identical to the products main competitor, but this is temporary competitor from the market because of legal problems. CEO must decide whether to take the product to market quickly to take advantage of a window of opportunity, or send back to the lab engineers to develop more original products, which can differentiate Zoll in the longer term. "Hide
by Elizabeth Olmsted Teisberg, James Leonard Source: Harvard Business School 17 pages. Publication Date: December 16, 1994. Prod. #: 795053-PDF-ENG
Related Case Solutions & Analyses:
eBay’s “Connected Technologies”: Innovating Customer Engagement in the Retail Industry
Philips Versus Matsushita
Empathy on the Edge: Scaling and Sustaining a Human-Centred Approach to Innovation
Discovery Limited
Scale Effects, Network Effects, and Investment Strategy
The Indian Tiger Prowls in Africa: Bharti Airtel’s Acquisition of Zain Africa
Women’s Tennis Association in Asia – But Where? (A)
Parkview Foundation
What Every CEO Needs to Know About Nonmarket Strategy
Humana’s Bold Goal: 20 Percent Healthier by 2020
