Zivame, an Indian online lingerie business, had made a name for itself as a market leader in this group by supplying traditionally old-fashioned Indian women a solution to assist them easily buy their most intimate inner-wears while not facing any difficulties with salesmen, mostly men in traditional shops. It helped its customers get their orders delivered instantly at their doorstep without any humiliation, browse through designs, order their ideal size and understand their lingerie demands. Dependable customer care, availability of numerous national and international brands and also a broad selection of styles and sizes had made the brand popular in its target market, averaging 200% jump from the 1,200 day-to-day orders, almost previous year. Can Zivame confine itself to the women's lingerie section become a hurdle to future increase or achieve its objective of becoming a billion dollar company in the following five to seven years?
Zivame Branding Options for an Online Lingerie Retailer Harvard Case Solution & Analysis
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 30, 2015 PRODUCT #: W15261-PDF-ENG
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