Ziroom: Creating Quality Rental Living Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Beijing has a tremendous second-hand home rental market, while the tenants are frequently not able to get sufficient properties. Because the property brokerage firms simply assist with managing procedures, the tenants' requirements for furnishing quality and services of properties are inadequately considered. Hence, traditional modes of leasing have been outdated. In May 2011, Homelink formed Ziroom company in this context, beginning its new exploration in the rental sector.

Under the leadership of Mr. Xiong Lin, general manager of Ziroom, who had rich experience in this field, Ziroom created Ziroom Friendly Home and Ziroom Apartment under the same brand of Ziroom and operated them in a B2C mode. Ziroom focuses on service, product and O2O, covering all the key links of tenants' rental experience.

Ziroom Creating Quality Rental Living Harvard Case Solution & Analysis

With the cumulative occupancy rate remaining at 90% as well as the refilling rate at over 60%, Ziroom supplies rental services to 10 million Ziroomers. At present, Xiong Lin is faced with a number of challenges. For instance, Ziroom's rent is a little bit high for a piece of young men and women in need of common leasing; the changes in real estate purchase restrictions, rents, as well as the increase of Ziroom properties may affect the future development of Ziroom. Ziroom intends to establish a super-large business based on O2O platforms that incorporate asset home management and extension services, in addition to managing tens of thousands of properties in China, advice and data services. Ziroom is continuing its entrepreneurial efforts now.

PUBLICATION DATE: September 10, 2015 PRODUCT #: TU0088-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING