In early 2014, Valerie Rozycki Wagoner and Sanjay Swamy, corresponding CEO and chairman of ZipDial, were contending the option of distending the operations of the company's to the Philippines and Indonesia, two essential markets in Southeast Asia.
Building on its user database, the organization created booking opportunities predicated on user profiles that marketers could leverage to deliver targeted advertisements messages. The firm faced several challenges, although poised to take advantage of the continuing increase in cellular adoption. At a time when the cellular technology landscape in India had begun to merge and new adversaries had penetrated the mobile advertising marketplace, the necessity to discover new sources of financing to support expansion strategies and its operations was becoming more crucial.
ZipDial Reaching The Next 3 Billion Consumers Harvard Case Solution & Analysis
The case ensues the evolution of ZipDial since its advent in 2010 as the first mobile advertising in India and analytics business. It provides a summary of the most recent developments and present strategy, including its way of bridging the offline-online world through advanced advertising solutions and partnerships with social media platforms like Twitter and Facebook.
PUBLICATION DATE: September 19, 2014 PRODUCT #: IDE07-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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