Zipcar Case Solution
This case can be found in just hard copy format (HBP doesn't have digital distribution rights to the content). Because of this, a digital Teacher Duplicate of the case isn't accessible through this web site. Furthermore, it provides a comprehensive description of the procedures and tasks related to creating a brand new venture in an emerging sector (subscription carsharing for urban dwellers).This case chronicles the entrepreneur's individuality definition, business analysis, market research, theory development, and brand building. Additionally provides history on creating a budget and building financials, writing the business plan, developing a management team, creating company ventures, and funding the companies.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: October 01, 2001 PRODUCT #: 802085-HCB-ENG
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