"ZINK Imaging" describes the issues facing general manager Wendy Caswell as she uses a partnership model for the commercialization of disruptive ZINK printing technology platform, ZINK Paper. The case focuses on the ZINK framework used to decide which markets to identify and which business partners to choose. Caswell envisages changes in the partnership model, in order to accelerate the introduction of products to control the rate of combustion and achieve profitability. Context in the case of imminent need for the company to attract an additional $ 25 million. "Hide
by William A. Sahlman, Sarah Greene Flaherty Source: Harvard Business School 28 pages. Publication Date: September 23, 2009. Prod. #: 810050-PDF-ENG
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