In mid-2006, the leaders of the most prominent news clipping of Spain, AccesoGroup, talk about how they can make the newly acquired franchise Zinio profitable and viable business in Spain. Zinio is the decision to digitize the print media. Its main business is in the United States is automatically deliver digital versions of major magazines to subscribers. In looking at the potential of the software Zinio, the team wondered whether they should seek to become a digital newsstand for magazines or they must license the technology to other uses, such as catalogs and brochures. "Hide
by Julian Villanueva, Jose Luis Nueno, Jordan Mitchell Source: IESE 34 pages. Publication Date: December 5, 2006. Prod. #: IES190-PDF-ENG
Related Case Solutions & Analyses:
CNBM: Rolling Up Chinas Cement Industry
Strategic IT Transformation at Accenture
Abraaj Capital
Euronext.liffe and the Over-the-Counter Derivatives Market (A)
Teena Lerner: Dividing the Pie at Rx Capital (B)
What to Look for in Groups: The Tools of Observing Process
LAE Enterprises Corp.
Australia-Japan Cable: Structuring the Project Company
Fisher-Price Toys Inc.
IPODERAC
