The generation born in the 1980s in China has become an important force in the nation's labour market. Members of this generation were the first to grow up in a market economy with daily access to the World Wide Web, and are considered to have distinct work worth than previous generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow along with the standards of previous generations.
Zhu Dandan (A) Promotions Harvard Case Solution & Analysis
This case describes the promotion narrative of Zhu Dandan, an associate of the 1980s generation, and illustrates the work that is different management style and values, behaviors of her generation, as well as the challenges of handling it. Author Shaozhuang Ma is affiliated with Guangdong University of Foreign Studies and Virginia Trigo is affiliated with Lisbon University Institute.
PUBLICATION DATE: March 07, 2013 PRODUCT #: W13062-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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