Part of the case ZETA Communities provides background on the history of the construction industry, the housing crisis and reduce the economic environment during the co-founders of the company were run, and the emergence of the green movement building. In part, as a context, part B describes the three co-founders to start seeing net zero energy, prefabricated homes company, innovating for decades of industrial technology of housing. ZETA Communities co-founders started at the nadir of the housing crisis and the need to navigate the market and financial problems to build a viable organization. Today, ZETA Communities manufactures its building of a factory in Sacramento and provides products to housing, education and light commercial markets. "Hide
by Raymond E. Levitt, Erica Plambeck, Andrea Larson, Sara Rosenthal Source: Stanford Graduate School of Business 27 pages. Publication Date: May 20, 2011. Prod. #: E404B-PDF-ENG
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