Part of the case ZETA Communities provides background on the history of the construction industry, the housing crisis and reduce the economic environment during the co-founders of the company were run, and the emergence of the green movement building. In part, as a context, part B describes the three co-founders to start seeing net zero energy, prefabricated homes company, innovating for decades of industrial technology of housing. ZETA Communities co-founders started at the nadir of the housing crisis and the need to navigate the market and financial problems to build a viable organization. Today, ZETA Communities manufactures its building of a factory in Sacramento and provides products to housing, education and light commercial markets. "Hide
by Raymond E. Levitt, Erica Plambeck, Andrea Larson, Sara Rosenthal Source: Stanford Graduate School of Business 22 pages. Publication Date: May 20, 2011. Prod. #: E404A-PDF-ENG
Related Case Solutions & Analyses:
Dacia Duster SUV
Water Funds: Financing Natures Ability to Protect Water Supplies
The Political Economy of Carbon Trading
Highly Confident Transportation: Dynamics of IT Application in Supply Chain Management
Chile: Changed Jungle for the Latin American Tiger (A)
Airline Industry
New Product Development
Labour and Service Market Liberalization in the Enlarged EU (A): The Vaxholm Labour Dispute In Sweden
The US: Bound to Lead or “Slouching to Gomorrah”?
Lobbying in Brussels: The EU Directive on the Patentability of Computer-Implemented Inventions
