Part A of the ZETA Communities case provides the background on the history of the housing crisis the construction industry and decreasing economic environment in the time the cofounders were found the emergence of the green building movement, and the firm. With Component A as circumstance, Part B describes the three co-founders' vision for establishing a net zero energy, prefabricated housing company, innovating upon a decades-old manufactured housing technology. The co founders launched ZETA Communities at the nadir of the housing crisis and must navigate through the marketplace and funding challenges to establish a workable organization. Now, ZETA Communities provides products to the home, instruction and light commercial markets and manufactures its buildings from a factory in Sacramento.
ZETA Communities-Part A Harvard Case Solution & Analysis
PUBLICATION DATE: May 20, 2011 PRODUCT #: E404A-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
H. J. Heinz M&A
Becoming Ambicultural: A Guide for Managers and Organizations
Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation
The Deutsch-Casella Joint Venture and [Yellow Tail]® Wines: Trading Up or Trading Down?
Rebranding Godiva: The Yildiz Strategy
Sierra Nevada Brewing Co.: End of Incentives
Accretive Health
Marriott International and Pay-Per-View
U.S. Treasury Auctions (A)
Why Is Property Right Protection Lacking in China? An Institutional Explanation
