Amazon.com had procured Zappos in 2009 and was carrying out considerable investments in warehouse infrastructure. By early summer 2012, a dominant player in the busy on-line retail apparel and footwear portion, Zappos must decide whether to keep its warehouse complex in Kentucky, which it had maintained from 2002, or turn over the operations to Amazon.
Zappos.com, Inc., and the Warehouse Decision Case Solution
Should Zappos continue to run as an entity external to its parent company? Or will changes and advancements in the marketplace be disruptive enough to drive Zappos to change in order to remain competitive?
PUBLICATION DATE: October 21, 2013 PRODUCT #: UV6982-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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