The cases analyze the method by which the strategy of Zappos as an advanced online shoe retailer was imagined and implemented. Two instances, (A) and (B), and a teaching note are provided.
Zappos.com (B) Strategy Powered by Culture and People Case Solution
A video case accompanies each paper case to be demonstrated in classroom. This video case along with the lecture presentation slides is accessible to educators at www.blueoceanstrategy.com.
PUBLICATION DATE: February 25, 2013 PRODUCT #: INS260-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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