Contract manufacturing of footwear industry is a highly competitive labor-intensive industries. Hong Kong-listed Yue Yuen Industrial (Holdings) Limited is the largest contract manufacturer in the world of shoes, five times more than its closest rival, with major international brands as key customers. This is considered as a traditional shoe manufacturer uses measured strategy of innovation and integration to gain a competitive advantage in the highly competitive global market, thus upgrading itself in the economic value chain. The case asks students to analyze the company's growth strategy and to consider, if he can continue to maintain their competitive advantage. "Hide
by Ali Farhoomand, Alison Bate, Christina Chan Source: University of Hong Kong, 50 pages. Publication Date: November 15, 2007. Prod. #: HKU684-PDF-ENG
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