In January 2010, YouTube, the largest online aggregator of video in the world, continues to strive to become profitable. There was a time the right to Google, the parent company YouTube, to charge users who want to download content, and some analysts have suggested - and if so, who should be charged, how much and for what? Could not charge users to download YouTube content, the model was now starting to test? Or would it be better for the online video giant to continue to pursue an advertising model, but may expand its services to advertisers? Description of online video since 2010, and offers YouTube, users, content owners and advertisers. Information on revenue and expenditure. Also includes detailed data on Internet users and the use of video behavior. "Hide
by Anita Elberse, Sunil Gupta Source: Harvard Business School 17 pages. Publication Date: February 02, 2010. Prod. #: 510053-PDF-ENG
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