This case analyzes the changes applied by YouTube to make the massively popular website more attractive to brands. Building from its foundation of amateur, user-generated content, YouTube had turned to experimenting with professionally- and organizing its videos into channels.
YouTube for Brands Case Solution
When question arised as to capturing marketing dollars to its online video platform, it struggled. The societal video web site aspires to be a 'brand safe' platform which important marketers use to market their video ads. Should important brands switch a significant part of their TV advertising budget to online advertisements on YouTube?
PUBLICATION DATE: January 07, 2014 PRODUCT #: 514048-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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