Your Home is a Good Place Inc. Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Your home is a good place, Inc was a unique business. It was attended by homeowners, contractors and other service providers in the "one-stop" environment that emphasized comfort as a marketing strategy. Your home is a good place, Inc (YHGP), needed to know more about the demand in the area and decide how to attract and service providers and clients, and to stimulate business and build the brand. The owner decided to hire a consultant: 1) identification of the target market demographics in Michiana developed through the census 2) to give a general description of potential competitors for YHGP 3) development of a marketing plan designed to attract customers, as well as contractors and intermediaries as partners. Talk of creating a brand for the new business would be to consider here. This case corresponds to the top-level marketing strategy or business courses, Capstone management or in MBA-level marketing. Goals this case is for students to learn SWOT-analysis to apply data for marketing plan and advise the difficult customer. It is best suited for team applications, although people can perform the exercises. In addition, students have to consider the consequences and how to deal with the client who needs advice, but do not want to accept ideas that are not his own. "Hide
by Kevin Colson, Zane Swanson Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: September 17, 2009. Prod. # 909A25-PDF-ENG