Director of new business development and strategy Redmas Digital, entrepreneurial start-up, you need to write two sales e-mail templates for the latest pet Redmas in the project, YouPostIt! One of the e-mail to customers, the company has not done business with before (cold wire) and the other for customers, the company has done business with before (hot wire). The director must write a short e-mail messages with a high "value-fat." He must distill a lot of information about the proposal and the company's value in the history of engaging way. YouPostIt! is an experimental marketing company owned Redmas Digital. The concept is simple: consumers are able to send physical postcards for free. Consumers enter into YouPostIt.com, upload a photo and write a short note, and then select a border to go around the picture on the card (the border of the logo). The business, which is the boundary of the estimated costs of a postcard postcard. Companies have the ability to include coupons on the physical card, and using e-mail notification message after sending. How can I write these sales director of e-mail for business, he said, are willing to pay for the card users? "Hide
by Michael Sider, Daniel Samosh Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: April 13, 2012. Prod. #: W12876-PDF-ENG
Related Case Solutions & Analyses:
Note on Decision Making Emotions and Entrepreneurship
YM Biosciences
Surgery With Blunt Tools: Restructuring and Ambiguity at Umbra Health Partners
Professor Proposes
Finning International: Integrating Hewden Stuart PLC
mGames
WestJet (A): Looks East
Pacific Century Cyberworks (A): Connecting to the World
Bonny Doon Vineyards
Planning the Canadian Introduction of the New Pantene
