The case illustrates the way grassroots enterprises to self-sufficiency in a market existence. It explores the gradual development of a business model with a strong pro-social mandates (of health, pro-women) and asked what growth options are best to marry profitability and positive social change. Mwanza based on yogurt Mamas become entrepreneurial role models in their communities, at the expense of Western donors, and exciting new technologies, they seem to be set on their way to success. However, a close-up analysis revealed a number of unresolved issues, including the adequacy of funding, clarity of roles and responsibilities, patent restrictions, kitchen property, food safety and quality of care and liability issues, and others. Despite the positive health impact assessment, the company is trying to grow - and growth is the key to its future. Focused on a mixture of commercial and retail model, yogurt Mamas produce and distribute locally probiotic yogurts their small community, they are connected in the local value chain, and the benefits of the annual influx of disciplinary experts from the Western partners, including free access to the patented technology and the free cultivation of probiotic bacteria in the local laboratory. However, as funding for the project winds down, business issues to the fore. The case asks students to critically analyze barriers to profitability and offer working solutions for expansion. Options include technology / licensing model and franchise, organic growth and expansion along the value chain links to get higher profits and more control over the milk and expand their distribution reach neighboring communities. If the yogurt Mamas can not find attractive and possible growth option, partners will have to contemplate the termination of the company once grant funding is coming to an end, or consider alternative exit options, including partnerships or related business models. "Hide
by Oana Branzei, David J. Sharpe, Jessica Kelly, Osama Siddiqui Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: June 22, 2009. Prod. #: 909M51-PDF-ENG
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