"The case study together with its teaching note provides pupils with an overview of the mobile marketing business.
After working through the case, pupils will be able to: Understand YOC's evolution into a complete cellular telephone service provider; Comprehend the company's service portfolio and its underlying technologies; and Discuss YOC's competitive environment and its strategic placement. "
YOC AG Integrating the Mobile Phone into the Marketing Mix Case Solution
PUBLICATION DATE: May 30, 2008 PRODUCT #: INS008-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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