In 1985, Eli Eason was shocked by the comments of her son that he can never be a "superhero", because all the superheroes were white. Concerned that her son had been confined to his aspirations as a result of his race, vainly looking for African-American superhero doll. Harvard MBA soon realized that she had found significant unmet need - and potential untapped market. For several months, Eason conducted market research, providing investors and created a prototype of an African-American superhero doll for his new company, Olmec toys. She walked over to the main toy store buyers to transfer its product, only to find insensitive, skeptical audience. Buyers are told that if ethnically correct dolls were in demand, the major manufacturers have already made toys them. As Eason open eyes of buyers to the market and the movement of the inherent business opportunities? "Hide
by Kathleen Meyer, Suzanne Allen, Laura Wattenberg Source: Business Enterprise Trust 7 pages. Publication Date: December 15, 1996. Prod. #: 996054-PDF-ENG
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