The tsunami of December 2004 caused widespread damage in the southern part of Thailand. After the tragedy, Yaowawit Kapong school was established to provide education and support to children in need live. This public boarding school was being fully funded by donors and partners around the world via the Children's Fund, the World Academy. However, the main question emerges: how long can schools continue to rely on the financial support charity? In connection with this problem from the very beginning of the project schools were created to offer a hands-on education for children, as well as generate income to cover the cost of running the school. One such project is Yaowawit Lodge, which has been developed as a significant revenue-generating unit and ensure that the children of practical training in the hospitality industry, the most promising job opportunities in this part of Thailand. Because of its unique character as a non-profit division of the nonprofit organization, Yaowawit Lodge must find ways to target niche customers, to position themselves in the market, and deliver marketing strategies accordingly. Additional challenges it faces include a place that is away from the tourist hot spots, market confidence combined primary schools and hotels.;, And the issue of child labor "Hide
on Krittinee Nuttavuthisit Source: Kellogg School Management 13 pages. Publication Date: January 1, 2008. Prod. #: KEL352-PDF-ENG
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