Describes Yahoo!, launch control version 6.0 of its Instant Messenger (IM) product, which includes features from 12 other properties Yahoo!, including search, music, games, photos, dating, news, and shopping. Integration of functions on many properties - all of which are facing urgent competitive priorities for their support IM - is a complex set of products and strategy issues. Yahoo! has a distinctive approach to the management of such a "system integration", which he sees as its key competitive advantage over Google and MSN from Microsoft. "Hide
by Alison Berkley Wagonfeld, Thomas R. Eisenmann Source: Harvard Business School 29 pages. Publication Date: April 13, 2005. Prod. #: 805102-PDF-ENG
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