Xiaomi's Globalization Strategy and Challenges Case Solution
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: November 22, 2016
Xiaomi, the Chinese mobile phone business established in 2010, had rapidly end up being a market leader in the Chinese market. Xiaomi's creator and CEO, Lei Jun, stated the business's supreme objective was "making low-cost however great points," a low prices strategy that had actually been successful in China. Global growth had actually ended up being an essential part of the business's general strategy. Xiaomi's patent portfolio was thin compared to those of big rivals, and it ran the danger of suits from business that held patent legal rights in the nations it desired to go into. Xiaomi's worldwide strategy consisted of 10 nations in Asia, Europe, and Latin America.
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