Xiaomi's Globalization Strategy and Challenges Case Solution
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: November 22, 2016
Xiaomi, the Chinese smart device business established in 2010, had rapidly end up being a market forerunner in the Chinese market. Xiaomi's creator and CEO, Lei Jun, stated the business's supreme objective was "making low-cost however excellent things," a low rates strategy that had actually prospered in China. Global growth had actually ended up being a crucial part of the business's general strategy. Xiaomi's patent portfolio was thin contrasted to those of big rivals, and it ran the danger of claims from business that held patent rights in the nations it desired to get in. Xiaomi's global strategy consisted of 10 nations in Asia, Europe, and Latin America.
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