Indigenous rival Xiaomi is changing the smartphone landscape in China and potentially the world by means of a cost leadership centered strategy that relies on contract-manufacturing and supply chain management that is knowledgeable. China is the world's biggest smartphone market, a position attained in 2011. Since their foundation 2010, Xiaomi was has become the world's third largest smartphone business based on units shipped--just international rivals Apple and Samsung boat more smartphones.
Xiaomi, Inc. The Rise of a Chinese Indigenous Competitor Case Solution
This loaded case explores Xiaomi's increase from its foundation through its heralded smartphone accomplishment, to its getting the top spot--at U.S.$ 46 million--as the maximum valued private company globally in 2015. This case documents the dynamics of the cost leadership strategy execution of Xiaomi including supply chain dynamics; emarketing; Mifan international expansion; an emphasis on innovation and continuous improvement; and relationship management.
PUBLICATION DATE: November 18, 2015 PRODUCT #: TB0417-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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