Based on the auto sale model in the mainland of China, Xiamen Honda 4S Shop's current sales scenario, marketing strategy and management is described by this business case. It highlights the dilemma confronted by the organization’s CEO - whether or not he will execute the plan projected by the sales department to present lifetime car care for the clientele who bought car insurance from the business.
Xiamen Honda 4S Shop Case Soolution
More profound marketing management dilemmas are also raised, including how to spread marketing resources, how to rate the marketing plan and its own performance and how to raise company value when it provides improved value to the consumers. This case scenario can be utilized in marketing management for MBA students and elder undergraduates. It offers the opportunity to discuss the issues of advertising budget management and customer lifetime value.
PUBLICATION DATE: December 20, 2012 PRODUCT #: W12406-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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