Book-In-Time, developed at Xerox, can significantly reduce the cost of printing the "one" book. Combined with the digital content storage and transmission, the new technology has enormous possibilities. Xerox needs in commercial terms. The case describes the state of the book publishing industry and the potential for new technologies. "Hide
by V. Kasturi Rangan Source: Harvard Business School 18 pages. Publication Date: March 11, 1999. Prod. #: 599119-PDF-ENG
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