June 1997 the magazine Business Week "Rising Star" profile Springs Industries president and chief operating officer, Crandall Bowles, said that she is ready to become one of the top two or three women leaders in the country. In November 1997, the Company announced the appointment of Bowles' to the position of CEO. Priority on its agenda was to hone in on the details of systems (IS) strategy and to determine how the breadth of costs and the pace of innovation required in the coming years. Springs Industries, Inc, $ 2.2 billion textile company with its headquarters in South Carolina, produces household products under such well known brands as Wamsutta and Springmaid and major licenses such as Disney, Liz's house, and Bill Blass. Springs customers, mega-retailers such as Wal-Mart, Kmart and Target, suppliers are expected to hold reserves of precisely tuned to consumer trends purchase. many vendors developing modern information technology (IT) for the analysis of mega-retail point of sale (POS) data. To improve profitability, Springs was to accelerate the pace of new technologies and sources of information, marketing, customer service and inventory management. Bowles was navigating the 110-year old company through massive changes since he joined the business environment in which e-commerce and marketing were the main sources of competitive advantage. "Hide
by F. Warren McFarlan, Melissa Daly Source: Harvard Business School 24 pages. Publication Date: December 22, 1997. Prod. #: 398091-PDF-ENG
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