In April 2000, Stelios Haji-Ioannou started easyRentacar, his latest Internet business. EasyRentacar was one of only a few companies in the UK-based parent company, easyGroup, which is also controlled by EasyJet airline and easyEverything, a network of online stores. Haji-Ioannou, chairman and owner of easyGroup, was a charismatic and wealthy businessman known for his down to earth, no-nonsense style that has come to illustrate the easy brand. After signing a deal with DaimlerChrysler to lease 5,000 of its Mercedes A-Class vehicles, Haji-Ioannou joined the car rental business in order to offer low prices. He believes that the established players in the car rental business, such as the budget, Avis, Hertz and formed a cartel, which is powered by the corporate client. It aims to provide low-cost alternative for consumers who paid out of pocket. Shows how Haji-Ioannou has once again entered into a new business with a view to revising the existing business model of the sector to add value to the crushing of the consumer. "Hide
by Nirmalya Kumar, Brian Rogers Source: IMD 3 pages. Publication Date: January 1, 2000. Prod. #: IMD104-PDF-ENG
Related Case Solutions & Analyses:
We Gave Them a Tool but Hardly Anyones Using It Untangling the Knowledge Management Dilemma at TPA
Disney Crisis Exercise
Matrix Capital Management (A)
Identifying Firm Capital Structure
Jack Welch: General Electric The People Factory at Work–Picking My Successor at GE Video
Jamie Dimon and Bank One (B)
Consulting Team: Pat Lettner
IBET Pension Fund
Roger Caracappa: Package Deals for the Estee Lauder Companies
PROJECT PROPOSAL – DELIVERABLE 1
