WWW.DHONUK.COM Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

SUMMARY:

India is a growing economy of the world and it offers tremendous opportunities to the marketers in the country. Marketing opportunities are huge in the Indian market. Several areas of the market are unexplored and WWW.DHONUK.COM are making and efforts to market the art offerings.

WWW.DHONUK.COM is an entrepreneurial organization that is making attempts to market the art in their country and while doing so they have faced a number of challenges. They are taking actions through which they will be enabled to reaching the consumers efficiently. The nature of their business requires an intense level of information regarding the needs of the consumers. They are trying to make attempts for understanding to evaluate the behavior of the consumers and what they are interested in. The scenario revolves around the situations the company has been through in order to understand the demographic and psycho graphic of the targeted segment in the Indian market. Higher the knowledge regarding the consumers, higher will be the efficiency of the marketing strategies used by the company.

The main challenge faced by WWW.DHONUK.COM was to finding out ways in which they can use the customer insights to the fullest. Customer insights are very important for them as, marketing art is an unexplored market in India. WWW.DHONUK.COM has mainly focused upon generating marketing strategies that will efficiently reach out to the customer and communicate the exact message of their organization. Formulation of such strategies will enable the company in successfully targeting the various segments of the market, also helping them in differentiating the market segments from one another. The differentiating will allow the company in catering the needs of the consumers efficiently. WWW.DHONUK.COM is aware of the importance of various aspects of consumer behavior and how an efficient marketing strategy can contribute to the firm.

ANALYSIS:

India is an emerging industry for the marketers with respect to marketing art. Art is appraised and appreciated by a selected segment of the market. Art is perceived as a need for a special group of population that have the same demographics. Art in India is a niche market and a very less proportion of the Indian industry is likely to be attracted towards the offering related to art. The Art industry in India is filled with huge growth potentials for generating large numbers of revenues and profits. A huge number of opportunities lie in the market that can be utilized by the organizations operating in the business of marketing art.

Consumer behavior plays an important part in the operations of such nature. The consumer behavior plays an essential role in increasing the efficiency of the marketing strategy. Consumer behavior and patterns of consumer choices depends upon the perception of the consumers regarding the art industry and what image is created in their heads regarding the thought. Consumers can use the art choices of the consumers as a medium for communicating the reflection of their own personality and how they want others to perceive their personality. Consumer’s choices play an important role in their buying patterns, even the consumer’s lifestyle effects the consumer’s behavior towards everything.

Indian market has entered an ideal situation for tapping the market for Art. The individual income levels of the population in India have grown to the highest of points they have ever experienced. The GDP of India has seen drastic improvements. Economic growth has been efficiently increasing and the income level of people has increased to huge numbers. The increase in the number of income levels has enable the population of India for spending more in the entertainment segment of the market. A larger number of income is now spent in the entertainment sector of the industry which is resulting in growing opportunities for marketer of art.WWW.DHONUK.COM Case Soution

India’s growing population consists majorly of middle class household that refrain from spending more on art and luxury goods. The majority of the households in India lack the income levels through which they can support the demand for art products.

An increase in the art market of India has increased the affordability of such products. The increase in the trend of buying art products has forced the emergence of reasonable art market that has prices which are in the range of middle class households..........................

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