IMD-2-0134 © 2007
Steger, Ulrich; Schwandt, Alexander; Ionescu-Somers, Aileen
Duncan Pollard; CEO of WWF's Forest for Life Program (FFL); along with the GFTN faced various problems that had to be resolved before they could establish a brand new business plan.
WWF GFTN Aligning Strategy With The Business Environment Case Solution
By incorporating changes within the forest industry they needed to align their strategy with the business environment while still fulfilling the expectations of their stakeholders. Learning objectives: The case study offers an insight of the changes in the forest business as well as the work of an international NGO network. Participants are going to learn about government of international networks; financial backing and the best way to raise member benefits. They will also learn the way to incorporate the expectations of diverse stakeholders and how to manage a procedure to align strategy with the business environment.
Subjects: Sustainability; Stakeholder dialogue; Strategy; Fit; Governance; Global network
Settings: Global; NGO; Forest industry; Forestry; Global network with 400 members; 2006-2007
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