The purpose of this case is to assess the opportunities and challenges of the Internet is for investment banks offering online initial public offering (IPO). The information contained on the Wit Capital, WR Hembrecht & Co, E * Proposals and other online investment banks and brokerage firms allows the student to identify and assess the benefits and risks of online form IPO, including a discussion of investors access, the issuer of access and pricing. Innovative Dutch auction system used OpenIPO will cover one of the possible solutions to pricing inefficiencies endemic to the traditional process of IPO. "Hide
by Kenneth Eades, Dana Clyman, Carolyn Cooley, Amy Zahratka Source: Darden School of Business 10 pages. Publication Date: March 29, 2000. Prod. #: UV4032-PDF-ENG