WPP Martin Sorrell used to acquire a large portfolio of marketing services firms, including J. Walter Thompson and Ogilvy & Mather. As he does this minnow-swallows-many-whales stunt work, and he can do in something greater than the parts? "Hide
by Joseph L. Bower Source: Harvard Business School 23 pages. Publication Date: February 9, 1996. Prod. #: 396249-PDF-ENG
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