Many leaders and scholars argue that the effective implementation of the strategy is as important as, if not more important than developing a brilliant strategy. Although there are several extant views on what is required for the successful implementation of the strategy is perhaps the most influential point of view is that success in business requires a fit between strategy and organizational architecture. Organizational architecture takes in structural variables and possibilities. Over the past 10 years, we have studied the effect on the performance of the affected organizational architecture marketing to four common business strategies: prospectors, analyzers, Low-Cost defenders and differentiated defenders. Six empirical studies, we have identified the best practices between these types of games and strategies: (1) marketing organization culture, (2) marketing strategy, (3) marketing strategy formation process, (4) market-oriented strategic organizational behavior, (5) marketing structures organization, and (6) marketing management system. In this paper, we combine the findings for each of these studies, to provide a comprehensive overview of the marketing activities and policies related to the excellent performance of the firm. "Hide
by Stanley F. Slater and Eric M. Olson, G. Thomas M. Hult Source: Business Horizons 11 pages. Publication Date: September 15, 2010. Prod. #: BH402-PDF-ENG
