Scholars and many executives have asserted that powerful strategy execution is at least as important as-if not more significant than-developing a strategy that was fantastic. Maybe the most powerful view is that business success requires a fit between strategy and organizational structure, while there are several extant viewpoints regarding what is demanded for successful strategy execution. Organizational architecture subsumes abilities and structural variables. For the past 10 years, we've examined the performance implications of matching promotion's organizational architecture to four generic company strategies: Prospectors, Analyzers, Low Cost Defensemen, and Discerned Defenders.
Worried about Strategy Implementation Don't overlook Marketing's Role Case Solution
Through six empirical studies we've identified best practice matches between these strategy sorts and: (1) promotion organization culture, (2) marketing strategy, (3) marketplace strategy formation procedure, (4) market-focused strategic organizational behaviors, (5) advertising organization structure, and (6) advertising control systems. In this article, we bring together findings from each of these studies to provide a thorough overview of policies and those advertising activities that are related to business performance that is superior.
PUBLICATION DATE: September 15, 2010 PRODUCT #: BH402-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Note on Techniques for Analyzing Business Problems
Profiling at National Mutual (B) (Abridged)
Dialogue in the Dark: Social Enterprise in China
Silko Scalese Machining Corporation
18 Months in a Startup: Zaggora.com
Alcan (A): Anticipating Industry Change
Engro Chemicals Pakistan Limited – Business Disaster Overcome
Privatizing Poland’s Telecom Industry: Opportunities and Challenges in the New Economy and e-Business (B)
Taiwan Semiconductor Manufacturing Company Limited: A Global Company’s China Strategy
The Novartis Foundation for Sustainable Development: Tackling HIV/AIDS and Poverty in South Africa (B)
