In February 2001, the Director General of the new technology start-up was to decide how to present the value proposition of your company to prospective customers, clients and business partners. This technology has enabled the distribution of full-motion video clips of sports highlights in the "third generation» (3G) mobile phones. The plan was to target sports initially in Europe, along with the mobile phone companies, sports leagues and networks. "Hide
by Rohit Deshpande, Carin-Isabel Knoop, Suma Raju, David Kiron Source: Harvard Business School 32 pages. Publication Date: August 31, 2001. Prod. #: 502007-PDF-ENG
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