Describes the evolution of WorldSpace, the first major global provider of digital radio in the developing world. The brainchild of Noah Samara, of African descent, American lawyer, WorldSpace has dual commercial and social mission. Samara wants to address the problem of development, bringing the "information abundance" for the peoples of Africa, Asia and Latin America. In particular, he wants to provide high quality news, entertainment and educational content transmitted through low-cost digital radio. Less than a decade, Samara achieved much: he raised more than $ 1 billion for the project, acquired the rights to a wide band range of digital radio in the world, and launched two of its own satellites. Now the question is whether he can join their social goals with a nonprofit mission? And will the people of Africa, Asia and Latin America want that WorldSpace sells?
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by Allison Morhaim, Bhavesh Patel, T., Debora L. Spar Source: Harvard Business School 26 pages. Publication Date: June 28, 2002. Prod. #: 702034-HCB-ENG