The chronicle of the creation and initial growth of the world Wrapps, retail quick-service restaurant chain serving gourmet, internationally flavored burritos. Gives the backgrounds of the four founders and the idea of a world Wrapps, and then described in detail how they are financed and built the first store in San Francisco. Immediately, the store was a success and the attention of management team quickly started to grow and organize the activities of individual stores, so they can provide products and services with quality and efficiency. Addresses a number of decisions to be made and associated with the expansion: how to grow quickly, whether a franchise, whether to do a joint venture with another company, etc. Also consider how they should respond to the many important competitive threat on the horizon. Finally, focus on the financing decision - they are competing offers from venture capital firms that each have their own advantages and disadvantages. Students are asked to report to the Office team for their financing decisions. "Hide
by Chuck Holloway, Pratap Mukherjee Source: Stanford Graduate School of Business 23 pages. Publication Date: April 1, 1999. Prod. #: E68-PDF-ENG
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