This case scenario is used in Darden's "Economics of Water" class elective. Suzanne Apple, senior vice president of private sector participation at World Wildlife Fund-United States (WWF), was getting ready for an essential meeting with her counterpart at The Coca-Cola Company (TCCC).
The two firms had formed an extremely successful partnership several years before that focused on freshwater conservation and other environmental problems. With the initial arrangement set to expire, Apple needed to draft recommendations for a new understanding, ensuring that WWF's priorities aligned with TCCC's, and vice versa. However, what should the extent and goals of the new partnership be? This case is supported by a teaching note for educators.
PUBLICATION DATE: October 09, 2014 PRODUCT #: UV7049-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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