IMD-3-2081 © 2009
Malnight, Thomas W.; Van der Graaf, Kees; Keys, Tracey
Unilever’s mission is to “add vitality to life.” As largest food companies are ’sed by one of the world, it believed this assignment clearly extended to the 850 million people all over the world experiencing hunger and malnutrition.
World Food Program Case Solution
Some of challenges and the tasks of the worker involvement system worldwide are covered in more detail. Questions it can stimulate discussion about comprise: How do you attain the support of the broader organization for initiatives that are developed? How do you align messages and the aims of initiatives, such as the WFP, with those of core brands and your strategy? What does it require to beat the hurdles?
Subjects: Corporate social responsibility; Sustainability; Leadership; Partnership
Settings: Global; Europe; Food; Euro 40.5 billion turnover in 2008; 2006 – 2008
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