In January 2000, World Championship Wrestling (WCW) "Executive Vice President, faced with a difficult decision. He was appointed Executive Vice President, just three months ago, and has been tasked to restore the company profitable position. Nevertheless, the screen output WCW was suffering, estimates for the flagship WCW Monday Nitro (Nitro) program has fallen to its lowest level in nearly three-and-a-half years. WCW lost its market leadership position, his audience and even some on-screen talent, its main competitor, World Wrestling Federation (WWF). Executive Vice President, faced problems in several areas: talent roster low motivation and morale, turnover among both staff writing and the company's management, and rapidly shrinking audience. addition, the current instability in the management meant that another important change would have a serious impact on the already low morale on the screen WCW talent and support staff. "Hide
by Lyn Purdy, Jason Ravesi Source: Richard Ivey School of Business Foundation 11 pages. Published: 16 March 2012. Prod. #: W12795-PDF-ENG
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