In January 2000, World Championship Wrestling (WCW)'s executive VP is confronted with a challenging decision. He'd been named the executive VP three months past, and was tasked with restoring the company to a profitable place. Nevertheless, WCW's onscreen merchandise was anguish; evaluations for the flagship WCW Monday Nitro (Nitro) program had dropped to their lowest levels in almost three-and-a-half years. WCW was losing its market leadership position, its viewing audience and even some of its on-screen talent to its leading rival, the World Wrestling Federation (WWF).
World Championship Wrestling A Crisis of Leadership B Case Solution
The executive VP faced difficulties on several fronts: a gift roll low on enthusiasm and morale, employee turnover among both a rapidly shrinking audience and business leadership, along with the writing staff. Also, the present instability in leadership meant that another major change would critically affect the -low morale among WCW's onscreen talent and support staff.
PUBLICATION DATE: March 14, 2012 PRODUCT #: W12796-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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