+ The ability to apply, a small company using mentally retarded adults, is to compete with low-cost producers of its core products - therapeutic hot and cold compresses. How can innovative branding campaign, focused on the core values of "work is good" that it can effectively compete with them? "Hide
by Lynda M. Applegate, Susan Saltrick, Monica Higgins Source: Harvard Business School 23 pages. Date Published: July 22, 2008. Prod. #: 809028-PDF-ENG
Related Case Solutions & Analyses:
Toledo Foundry
The Freelancers Union (B)
Illycaffe and Gruppo illy (A): Expanding Beyond Gourmet Coffee
Codon Devices
Wal-Mart: Nonmarket Pressure and Reputation Risk (B)
General Managers Leadership Challenge: Building a Self-Renewing Institution
Black Caucus Groups at Xerox Corp. (A)
FX Risk Hedging at EADS
WBS project network
University of Trent
