WoodSynergy Inc. became an average player in the fine wood industry supplier. The company acquired the shares of forests from a number of manufacturers and they are processed in accordance with specific customer specifications. WoodSynergy recently launched a number of IT initiatives based on supply chain management and was interested in the assessment of the current turn. Senior management WoodSynergy long felt that the increase in efficiency in the company's supply chain can be done by expanding the integration of information. This case introduces students or student teams to the growing role of information technology in supply chain management. "Hide
by Owen Hall, Andrea Scott, All Chun Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: August 17, 2010. Prod. #: 910E13-PDF-ENG